旅游方面的开题报告
摘要：
本文旨在探讨旅游方面的开题报告，以更好地了解旅游方面的研究及其发展。文章首先对旅游概念进行了定义，并介绍了旅游的历史、发展状况以及当前的发展趋势。文章介绍了当前旅游研究的主要领域，并着重介绍了旅游管理、旅游营销、旅游产品开发和旅游服务质量等领域的研究。文章总结了未来的旅游研究的发展前景，包括旅游管理、旅游营销、旅游资源开发和旅游政策等。
关键词：旅游，研究，发展
Introduction
As one of the important components of the world economy, tourism has attracted more and more attention from governments and scholars in recent years. It is estimated that the total tourism output in the world will reach 7.2 trillion US dollars in 2019, accounting for 10.4% of the world GDP. It is of great significance to research the tourism industry, understand its development trend, and promote the sustainable development of the industry.
Definition of Tourism
Tourism is a kind of economic activity, which involves the travel and living activities of people who travel to places other than their usual living place for leisure, business or other purposes. It is an activity including a series of activities such as transportation, accommodation, catering, sightseeing and shopping. Tourism is a kind of activity that involves people, money, time and space, and it is also a kind of activity with multiple functions such as economic, social and cultural functions.
History and Development of Tourism
The concept of tourism has a long history. According to historical records, as early as the 14th century, the Italian merchants were already engaged in tourism activities, mainly through the Mediterranean Sea to promote trade and cultural exchanges. In the 19th century, the development of transportation technology, such as the invention of the steam engine, the railway and the steamship, provided an important guarantee for the development of the tourism industry. Since then, the tourism industry has developed rapidly, and tourism has become an important industry in the world economy.
At present, the development of tourism industry is mainly manifested in the following aspects. First, the scale of tourism continues to expand. According to statistics, the number of inbound tourists in the world exceeded 1.4 billion in 2018, an increase of 6.6% compared with 2017. Second, the development of tourism products is increasingly diversified. Tourism products are no longer limited to simple sightseeing, but also include shopping, entertainment and leisure, health care, recreation and other aspects. Third, the development of tourism service industry is increasingly perfect. With the development of tourism industry, the service industry also has made great progress, including the improvement of transportation services, accommodation services and catering services, and the emergence of new services such as tourism planning and tourism marketing.
Current Research
At present, the research of tourism mainly focuses on the following areas: tourism management, tourism marketing, tourism product development, tourism service quality and so on.
1. Tourism Management
The research of tourism management mainly focuses on the organization, planning and management of tourism activities, and the research content mainly includes tourism planning, tourism marketing, tourism development and tourism management.
2. Tourism Marketing
The research of tourism marketing mainly focuses on the research of tourism products, marketing strategies, market segmentation and customer loyalty.
3. Tourism Product Development
The research of tourism product development mainly focuses on the design and development of tourism products, including the development of tourism products, the design of tourism routes and the development of tourist attractions.
4. Tourism Service Quality
The research of tourism service quality mainly focuses on the evaluation of tourism service quality, and the research contents mainly include the evaluation of tourism service quality, the improvement of tourism service quality and the measurement of tourism service quality.
Prospects
In the future, the research of tourism will focus on the following aspects:
1. Tourism Management
The research of tourism management will focus on the analysis of tourism market structure, the research of tourism industry chain, the research of tourism economic development mode and the research of tourism policy.
2. Tourism Marketing
The research of tourism marketing will focus on the research of tourism marketing strategies and tactics, the research of tourism products and services, the research of tourism market segmentation and the research of customer loyalty.
3. Tourism Resource Development
The research of tourism resource development will focus on the research of tourism resources, the research of tourism resources management and the research of tourism resources utilization.
4. Tourism Policy
The research of tourism policy will focus on the research of tourism policy system, the research of tourism policy implementation and the research of tourism policy evaluation.
Conclusion
In conclusion, this paper has discussed the research of tourism in terms of tourism concept, history and development, current research, and future prospects. It is believed that the research of tourism in the future will focus on the aspects of tourism management, tourism marketing, tourism resource development and tourism policy. It is expected that the research of tourism will further promote the sustainable development of the tourism industry.
